Challenge: Bridging South America and Africa with Subsea Cable Consulting
In the fast-evolving telecommunications sector, Angola Cables aimed to pioneer the South Atlantic Cable System (SACS) – the first direct subsea fiber optic link between South America and Africa. This transformative low-latency corridor sought to address inefficiencies in global routing for carriers, hyperscalers, content providers, and high-bandwidth enterprises.
The project faced challenges in converting market interest into commercial commitments, aligning demand with pricing, and synchronizing commercial and technical development. Building stakeholder confidence was crucial to secure the significant infrastructure investment, making a structured, market-driven approach vital for the project’s success. Angola Cables required expert telecom consulting and subsea cable consulting to navigate the complexities of telecom infrastructure development and ensure the project’s viability in emerging markets.
Angola Cables faced the complex task of converting market interest into commercial commitments and securing stakeholder confidence to finance and develop the first direct low-latency subsea fiber link between South America and Africa.
Approach: Pre-Sales Strategy & Digital Infrastructure Consulting
APTelecom employed a disciplined, market-driven approach to launch SACS for Angola Cables. Leveraging their expertise in telecom consulting and digital infrastructure consulting, they prioritized structured pre-sales engagement, utilizing market intelligence to convert interest into commitments. The strategy emphasized anchor tenant acquisition, pipeline development, and go-to-market enablement, aligning product constructs, pricing, and timelines with demand signals. By positioning SACS as a low-latency, high-availability corridor, APTelecom instilled confidence among investors and customers, supporting funding decisions and accelerating adoption in the telecommunications sector. Their connectivity consulting and due diligence services ensured that both commercial and technical objectives were met, supporting Angola Cables’ ambitions in the global subsea cable market.
Execution: Fiber Network Consulting & Capacity Building
APTelecom led a structured pre-sales program to support Angola Cables in the development phase of SACS. The team segmented and sized market demand across carriers, hyperscalers, and content providers, prioritizing anchor tenants with immediate and long-term requirements. A governed pipeline was established, documenting use cases, technical specifications, and commercial guardrails aligned to construction milestones – key elements of effective fiber network consulting and telecom capacity building.
Go-to-market enablement included tailored value propositions, buyer-specific materials, and negotiation frameworks. Route integration emphasized interconnection proximity at Fortaleza and Luanda, while offer structures were designed across IRU, lease, spectrum, and managed wavelengths. This comprehensive approach to subsea cable consulting and telecom infrastructure development ensured that Angola Cables could address the needs of a diverse set of stakeholders and accelerate time-to-market.
Outcome: Establishing the First Direct Subsea Link between Africa & South America
APTelecom’s pre-sales strategy for Angola Cables’ SACS converted market interest into qualified commitments, establishing one of the first direct subsea links between Africa and South America. This reduced latency, redefined routing dynamics, accelerated time-to-revenue, and expanded ecosystem reach. Standardized offers and governed pipelines shortened sales cycles, boosted stakeholder confidence, and supported infrastructure financing, demonstrating the value of expert digital infrastructure consulting and telecom market analysis.
By aligning technical and commercial goals, APTelecom helped Angola Cables unlock new revenue streams and drive growth in under-served markets. This approach improved efficiency, reduced risk, and positioned Angola Cables to capture value across high-growth digital corridors, reinforcing their leadership in emerging markets telecom and global connectivity solutions.
APTelecom’s disciplined pre-sales strategy enabled Angola Cables to secure qualified commitments, accelerate time-to-revenue, and establish SACS as a groundbreaking subsea corridor that redefined routing and strengthened connectivity in emerging markets.
What's Next
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